A life-long entrepreneur and e-commerce visionary, Nate serves as president and CEO of Ads Direct Media. Thanks to his strategic vision, sharp business sense and pioneering spirit, he uncovered an opportunity in the market and launched the company -- the industry’s only full service Internet advertising agency delivering performance based campaigns across tier 1 media on a global scale. His strategy of placing value on “relationship quality over quantity” quickly propelled the company into the dominant agency within the industry by producing outstanding results for its clients. A testament to this success, the company has earned recognition on the Inc 5000.
Nate thoroughly understands the online marketing and advertising industry on a global level. From market-to-market consumer buying habits and motivations to the latest new technologies, platforms and systems, he has his finger on the pulse of the online commerce frontier. It’s this depth of knowledge and foresight that led him to break away from the old “affiliate network” model and way of thinking to deliver a new, performance-based game-changing approach.
He has been involved in all facets of e-commerce, from media buying to running affiliate programs, and all levels of traffic including search, display and mobile. Never one to rest on his successes, Nate continues to develop international growth strategies; reinvest in talent, services and technology; and expand Ads Direct Media’s ability to monetize traffic.
His experience and expertise reaches across a broad range of industry verticals. During his career, Nate has launched several fast-growing companies and web platforms, assembled successful marketing teams, and devised forward-thinking business strategies that have produced extraordinary revenue growth and high volume campaigns for clients.
Most recently, Nate created Z Lifestyle, a digital media company that in a very short time has already built one of the fastest growing health and wellness platforms in the industry. Its first consumer site, worldlifestyle.com, is more than doubling its audience month over month.